An Upfront mortgage lender (UML) that will actually state their wholesale price and their fixed mark-up from the mortgage products that they offer. This is normally only revealed to Mortgage Brokers.

The Upfront Mortgage Lender (UML) provides on-line mortgage pricing functionality that allows potential borrowers to price their particular deal accurately, and compare it with the price of the same deal on other sites. Showing all their cards eliminates their information advantage over the Borrower.

The markup changes with the loan size but not with the borrower’s credit, Down payment or anything else. This means that a borrower who uses the site but must consult a loan counselor to be accurately priced, will nonetheless receive the same markup. This feature is particularly valuable to sub-prime borrowers, or those who might be but are not sure.